MOAward

agency of the year ’23

Avoid unnecessary
weak spots in your commercial

Get practical advice for your (online) TVC or Story board, within 24 hours.

Our Neuro experts check for the 35 (hidden) brain dips
Deploy the right brand assets for additional brand impact
Predict where attention will go with AI

Free AI heatmap

View example report

Within one day report with practical advice by our Senior Neuro Experts

Ambitious companies collaborate with Unravel Research

Analyze and reveal the
hidden brain dips

Our neuro-experts analyze your commercial precisely. Scene by scene

Utilize the 35 success formulas of top commercials, proven by neuromarketing (EEG)
Immediate insight and practical advice from our Senior Consultants
Improved commercials, without brain dips, score at least 15% better in the brain

View example report

Within 24 hours report
with practical advice

Boost brand impact with
the right brand assets

For your video to work for your brand, it must have the right brand assets in the right place.

AdVisor gives you insight into the branding potential of your commercial, and shows you where improvements can be made.

Request your report

Predict attention with AI

Spontaneous attention can be predicted relatively accurately.

Through our machine learning algorithms, we can not only predict where people focus their attention on, but also identify what they may be missing

👉 Limited time: Free AI heatmap video

To introduce you to predictive eye tracking, we are temporarily offering a free AI heatmap of your video.

This is just the tip of the iceberg. We hope this will spark your interest in a comprehensive AdVisor report with recommendations from our neuro-experts.

Request Free AI analysis (e-mail)

AdVisor versus
Neuro Pre-test

As Unravel Research (founder of AdVisor) we offer real neuromarketing research as well as AdVisor.
When should you choose which?

AdVisor

Expert review

All known (35) brain dips
Concrete and concise advice
Not a replacement for a pre-test score

1 day
from 1350,-

(Also for questions and advice)

Neuromarketing Pre-test

EEG-Research with consumers

All known (35) brain dips
Concrete and concise advice
Also unexpected brain dips
Usable as pre-test

6 werkdagen
vanaf 4850,-

(Also for questions and advice)

Does AdVisor suit you?

If you need practical advice quickly

With AdVisor, you have a team of advertising professionals at your disposal within 24 hours. Build on the acquired knowledge of 1000’s of tested commercials.

You don’t have time/money for a (neuro) pre-test

Your commercial is like a rough diamond. With practical advice, you’ll know exactly which scenes cause a brain dip and how to fine-tune it.

If you could use some more (neuro) science

A perfect commercial combines creativity & science. Make sure your creative commercial doesn’t miss the emotional mark.

Robin Dorhout

Marketeer – VodafoneZiggo

The report is very valuable, with good concrete advice. You guys know what you’re talking about!

Why choose AdVisor?

Neuroscience is our foundation, not survey

Garbage in, garbage out we sometimes say. Neuro (EEG) explains 3x more success than survey or emotion recognition

Our experts spot the potential brain dips and give advice on how to fix them

No guesswork, but solid & clear advice

Do the up and down lines dizzy before your eyes? And is that why you still need to purchase consulting hours?

We give practical advice, so you don’t have to guess what to do anymore.

The best of Neuro & AI combined

Custom advice combined with predictive eye tracking. In this way you get the underpinnings of neuro, with the speed of an expert review.

View pricing

Request free AI video heatmap

How it works

Send your commercial

We scan the video

Receive clear advice

Verstuur je commercial

Wij scannen de video

Ontvang helder advies

Upload your (moving) video storyboard.
You will receive an email with instructions on how to submit the video.

Scene by scene we look at what is going well
and where the hidden brain dips are.

Receive your report via email within 24 hours,
including practical advice on how to improve.

Increase the success potential
of your advertising with AdVisor

Whether you have a storyboard or rough cut, get an expert review full of valuable advice within 24 hours

(moving) Storyboard

1.350 / per commercial

Practical advice on your story board and scenes to shoot.
Analysis + advice based on 1000’s of neuroscience tested TVCs
Complete expert review within 24 hours that you can get started with right away

Reach out

(Also for questions and advice)

Video/TVC

1.450 / per video

Practical advice on your story board and scenes to shoot.
Analysis + advice based on 1000’s of neuroscience tested TVCs
Complete expert review within 24 hours that you can get started with right away

Reach out

(Also for questions and advice)

Unlimited

Get Quote

Practical advice when a scene is hurting impact
Analysis + advice based on 1000’s of neuroscience tested TVCs
Complete expert review within 24 hours that you can get started with right away

Reach out

(Also for questions and advice)

Frequently asked questions

Is AdVisor the same as a (neuro) pre-test?

Good question. The short answer is no.

AdVisor is like a high performance coach, without measuring equipment. Based on all his experience and knowledge, you know you’re getting better. But without advanced measurement equipment, you don’t know exactly how much better you are getting.

AdVisor is therefore not a replacement for a (neuro) pre-test, but an addition to it. With AdVisor you are building on all known success principles, underpinned by neuroscience.

With a real neuromarketing study, you discover whether your commercial strikes the right emotional chord.

What kind of improvements can I expect?

To know exactly how much better your commercial has become, we always recommend a neuromarketing study (with EEG).

But based on all our pre- and post-tests (where the commercial is adapted based on the success principles) we see an average increase in effectiveness of over 15%.

Can I also upload a (moving) storyboard?

Yes! A (moving) storyboard is also perfect for AdVisor. In the storyboard phase you can still do anything you want with how you are going to shoot that particular scene.

In this phase, AdVisor makes sure you avoid all the pitfalls and identify hidden opportunities to grab and hold attention.

Which part is Al and which part is manual?

AdVisor builds on scientific insights. So do AI algorithms that predict where attention is going.

This is best seen in the AI generated eye tracking heatmaps.

Of course, the advice is still given by an expert. Best of both worlds.